Enable everyone in your organization to contribute high-quality feedback.

People in the office
People in the office
People in the office


Build quality into your culture.

Get more bug reports from more team members when you organize your dogfooding program with us.

Test product quality without QA

Find bugs early in the release cycle

Promote ownership and teamwork

Ship on schedule

the platform for Dogfooding

Dashcam can help.

Put simply, the Dashcam platform makes things easier. And when things are easy, you save time.

Improved testing coverage

Dashcam records your teams’ screens. This gives you a sneak peek into how the product is actually being used and can help you uncover bugs and issues overlooked in traditional testing methods.

Increased efficiency

Screen recordings make reproducing and diagnosing issues simple. Cut down on time and effort required to fix bugs and amp up efficiency.

Seamless collaboration

Sharing context using Dashcam makes it easy for teams to discuss bugs and issues discovered during dogfooding. When your team works together, your product quality goes up.

Increased user experience

Fix problems before they reach your customers, and you’ll have happier users with a higher adoption of the product. No one likes a bug.

Ready to learn more?

Learn how Dashcam can power your dogfooding program.

Ready to learn more?

Learn how Dashcam can power your dogfooding program.

Ready to learn more?

Learn how Dashcam can power your dogfooding program.

What is dogfooding?

Dogfooding, aka “eating your own dog food”, is when your team trials your product internally before it launches. Imagine catching bugs before letting them fly out to your users in the latest update you’re shipping.

While it’s common slang in the tech world, the term actually comes from a 1976 Alpo dog food commercial where a guy fed his own dog the product in the clip. But pull that bit of trivia out of your back pocket, and most developers will look at you like you’re crazy.

No one likes finding bugs, but we can all agree that it’s better you find--and fix--them than your customer. This kind of internal testing can save them frustration and you your reputation. As anyone who has created a new product knows, practical testing is the best way to get feedback before packaging it up and sending it out to the world.

Why is it helpful?

There’s more than one reason to require your team to use the product they’ve been working on. There’s enough for a list:

  • Find a bug? Fix it, and your consumer will start out with a better product.

  • Help your team learn about the product from top to bottom by making them use
    it. It seems obvious, but it can be overlooked.

  • Cut down on problems before they become problems, and your support team will
    need hobbies to fill their extra time. You might even come out of it with a few new
    ideas for development.

  • One guy saying it works isn’t enough. Scale up your testing.

  • Don’t let unforeseen problems delay a product launch!

  • Promote collaboration and break down those work silos.